A Message from John

About Us

𝗩𝗲𝘁𝗲𝗿𝗲 & 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀 are business owners, coaches, consultants, content experts, and educators with decades of experience allowing us to bring thoughtful insight to a constantly changing business environment.

We are a team of business experts committed to help companies achieve their goals. Vetere & Associates consists of seasoned professionals who have excelled in their respective careers. We formed a business consultancy firm to replicate our success in organizations across multiple industries.

While we set drifting companies on the right course,  our team is equally capable of pushing accomplished businesses to rise even higher.

At  Vetere & Associates, your business success is our legacy.

Meet the VA Team

Mary Soriano

LinkedIn Growth Strategist

Mary Soriano is the go-to person for building a client’s customer base. With over a decade of experience in connecting business owners with leads through LinkedIn connections, she delivers outcomes with measurable results. Mary has a high conversion rate in turning prospects into clients using organic and automated lead generation strategies.

Leo Almonte

Writer and Content Developer

Leo Almonte is a seasoned writer with over 15 years of experience working for distributed companies in the United States, the United Kingdom, Singapore, Australia, and the Philippines. He conceptualizes and creates content for business development, marketing, and sales in different platforms across multiple channels. Leo holds a Bachelor of Arts in Philosophy from De La Salle University-Manila and a Master of Development Communication from the University of the Philippines.

Outside work, Leo goes into long countryside rides on his gravel bike, helps his wife grow her ornamental plants and joins his two kids in raising their four dogs.

Joshua Ranson

Operations and Administration

Josh Ranson has a decade of administrative and sales experience working for companies in different industries. His expertise includes streamlining internal business operations efficiently. Using cloud-based software and tools, Joshua designs seamless workflows that ensure productivity and optimal team performance. Joshua holds a Bachelor's Degree in Operations Management from Southern New Hampshire University.

Josh Ranson has a decade of administrative experience. His expertise includes developing and implementing efficient systems and procedures that ensure productivity and optimal team performance. A highly detailed orientated and thorough mindset allows Joshua to deliver high-quality work within all aspects of business. Joshua holds a Bachelor's Degree in Operations Management from Southern New Hampshire University.

Josh lives in Haverhill, Massachusetts and is a die hard New England sports fan. He also enjoys astronomy, telescopes, video games and hiking the White Mountains in New Hampshire.

Ryan Cabana

Video Production and Cinematographer

Ryan Cabana weaves magical productions with his camera and captures the narrative that persuades and inspires audiences. He has been creating videos for real estate, small businesses, weddings, and social events. Ryan directs photo and video shoots for marketing clips, webinars and business talks.

He is a graduate of Keene State College, where he completed his studies in cinematography, post-production, light and sound.

Len Printz

Creative Director

Len has over 25 years of experience as a web developer and graphic designer for clients large and small. With a keen eye for details, passion for perfection and customer satisfaction, Len strives to help our clients make the very best first impression.

An expert UX designer and Internet marketing strategist, he combines function, creativity, and technical know-how to produce the best solutions for branding, marketing and client engagement.

Len lives with his wife, two children and two cats in Merrimack, NH. He enjoys playing the guitar, all New England sports and he used to surf...before moving to New England!

John Vetere

Principal & CEO

John’s expertise includes a deep understanding of the financial, marketing, sales, operations and human issues faced by organizations today. However, John is most known for his ability to rapidly assess an organizations’ situation and work with leaders to combine successful strategic, tactical, and leadership initiatives.

John is referred to as a “prac-ademic” combining a 20-year teaching career as an Adjunct Professor of Business at Suffolk University (Boston) with a 30-year business ownership and consulting career. John has helped hundreds of individuals, teams, and organizations excel in their respective industries.

Brimming with boundless energy and passion for excellence, John brings across his insight with depth, data and clarity, effecting the desired outcomes of clients.

As the CEO of Vetere & Associates since 2014, John continues to provide strategic and coaching programs for business owners, small to medium sized companies, and non-profit organizations.